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ProAll International Manufacturing Inc. requires a Regional Sales Manager in order to expand the Terex brand of products, specifically CBI and Ecotec products.

See the role description below.

Regional Sales Manager

ProAll International Manufacturing Inc. is part of the global Terex Corporation brand. Terex is a global manufacturer of materials processing machinery and aerial work platforms. We design, build and support products used in construction, maintenance, manufacturing, energy, recycling, minerals and materials management applications. Certain Terex products and solutions enable customers to reduce their environmental impact including electric and hybrid offerings that deliver quiet and emission-free performance, products that support renewable energy, and products that aid in the recovery of useful materials from various types of waste. Our products are manufactured in North America, Europe, Australia and Asia and sold worldwide. We engage with customers through all stages of the product life cycle, from initial specification and financing to parts and service support.

ProAll International Manufacturing Inc. requires a Regional Sales Manager in order to expand the Terex brand of products, specifically CBI and Ecotec products, which include wood processing, biomass and recycling equipment such as grinders, shredders, chippers, flail debarkers, and attachments for composting, forestry, biomass recovery, wood-waste processing, as well as recycling screens, waste handlers, metal separators, and conveyors.

While ProAll International Manufacturing Inc. is the employing entity, as we are part of a global company the Regional Sales Manager will be expected to work in support of Terex’s global brand. The Regional Sales Manager will be responsible for developing and implementing effective sales strategies, operations, forecasts and business plans, in order to expand our products. The Regional Sales Manager will be responsible for driving sales and developing strong relationships and accountability with current dealers, identifying new potential dealers, and building a first-class network of high performing dealer partners. The incumbent will be authorized to work remotely and will be expected to travel frequently to locations across Canada in order to facilitate and arrange sales and perform machine demonstrations and set-ups with distributors. The Regional Sales Manager may also be required to travel to the United States from time-to-time to meet with customers and dealers located in northern states close to the Canada/US border.

The specific responsibilities of the role include:

  • Leading the expansion and development of a dealer network for Ecotec and CBI in the recycling and environmental processing industries.
  • Performing machine demonstrations and product set-ups with our distributors.
  • Providing dealers and customers with thorough technical and application knowledge in order to secure end customer sales and assist in developing high quality dealer sales.
  • Understanding customer needs and recommending appropriate machines and products.
  • Visiting key end users in the region to facilitate sales, negotiate contracts and arrange direct sales.
  • Establishing dealer sales targets and providing sales forecasts to the business, in line with budgets and forecasts.
  • Developing annual business plans in conjunction with the dealers in the region, providing feedback on progress and working with them on improving their sales performance in the recycling and environmental processing industries.
  • Developing an effective distribution and territory management plan, identifying opportunities for growth and establishment of the Terex Environmental products as a dominant player.
  • Providing regional and product insights which support the development and launch of new products suitable for the markets in the region.
  • Developing, implementing, and managing sales & marketing initiatives for the region.
  • Maintaining and reporting on competitive activities, products, and innovations.
  • All duties and responsibilities will be performed in English

Requirements of the position include:

  • Minimum of 5-years of work experience in technical sales in the recycling equipment industry.
  • Minimum of 4-years of experience managing Dealer accounts within the capital equipment market business, including a track record of building first class Dealer networks, securing new customers, driving both volume and margin.
  • Educational background in Technical/Mechanical or Business Management is preferred.
  • Demonstrated ability to develop and implement sales strategies that drive hyper growth.
  • Technical sales management experience, with a track record of selling value rather than cost.
  • Extensive technical, sales, and applications knowledge of material handling products.
  • Sophisticated understanding of the recycling and environmental processing industries markets, including pricing policies, and relationship management with dealers, distributors and customers.
  • Demonstrated ability to understand and apply solutions to complex challenges of material processing.
  • Experience performing machine demonstrations and set-ups with distributors.
  • Substantial practical experience in the fields of and technologies associated with waste processing, metal separators, conveyors, material size reduction, mechanical separation, density separation and sizing and compaction.
  • Professional level practical knowledge of the principles and practices involved in new business development, product marketing and sales.
  • Strong proficiency in market analysis and research, and ability to use insights to drive informed decision-making, and prepare business plans and sales forecasts.
  • Financial acumen, with the ability to understand dynamics of managing a distribution business, and the ability to support a dealer with excellent financial decisions.
  • Ability to travel overnight as needed, estimated up to 80%.
  • Valid driver’s license is required, as extensive travel is associated with the position.

This is a permanent full-time position (40-hours per week). The salary range for this position would be between CAD$150,000 and CAD$156,000, depending on experience. The Regional Sales Manager is also eligible for commission and an annual performance increase. Standard company benefits including extended health, dental, life insurance, dependent life insurance, short-term and long-term disability, AD&D, as well as RRSP matching and Employee Stock Purchase Plan will be offered. The Regional Sales Manager will have access to a Company Vehicle and all travel expenses will be covered by the company.

ProAll International Manufacturing Inc. is located at 5810 47 Avenue, Olds, Alberta, T4H 1V1. As this position requires frequent travel, remote work is authorized, and the candidate is not required to reside in the Alberta area.

Interested candidates, please send your resumes to:

It is the policy of the company to attract and retain the best qualified employees. We are committed to providing employment opportunities to the most qualified internal or external candidate based on work-related factors and without regard to non-work-related factors including race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, or veteran status as a special disabled veteran, Vietnam Era Veteran, or other qualifying veteran.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits.

An Equal Opportunity Employer/Affirmative Action Employer M/F/D/V.